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One tag should relate to a variety of themes and keywords which you've posted about and also you should assign no more than three tags .  Be sure the tags that you choose are diverse and not simply repetitive of one another as this may actually hurt your SEO efforts. Link Internally and Externally When appropriate, including links and external links throughout your post is a great practice. Along with reviving a number of your articles that is old and helping readers find exactly what theyre looking for linking permits you to underline your own website's validity.  You can connect to some other blog posts or into your webpages.   Shorten Your Blog URL Site URLs are one of the very first items that search engines crawl since its another touch point for the motors to inform what your webpage is about.  For this reason, its readable and also to avoid a mess of characters and numbers that provide no context to search engines or into the reader.

 

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Below is a sheet that breaks down the body of a URL; it shows where to put keywords in URLs and the best way to structure them.  Keep in mind your URL doesn't have to be an immediate pick from the page title.  Since they're easier for readers and search engines to comprehend using URLs is a practice. With all these blogging best practices in your mind, you'll be on the right track to producing articles for your readers and creating a blog strategy.

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From what Ive learned SEO only gets you up to now.  To reach the top and remain there, an article has to be useful to the reader.  The reason for this is since it aligns with Googles number one need to rank the most useful content. To help you out, here are six of those practices Ive utilized to assist my articles ranking on top of Googles search results.  By the end of the article, youll have a playbook.    The Perfect Word Length Should you Google Perfect word length for a blog article youll come across this commonly used graph in the Serp IQ study: a lot of people use this graph to warrant writing really very long articles. In my experience, a manual that is 200-word that is super-useful will outrank a guide of 2,000 words daily.  But my personal guideline is to aim for 1,500 words.  And while I just said there is not any perfect length, I follow this rule because it forces me to consider all angles of this subject Im speaking about.

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  Why Short, Concise Paragraphs Do Well People dont read things on the Internet anymore. They scan.   Consequently, if you want to keep people youve got to break your writing down . They seem like work.  They scare people off.  They leave your site if you frighten off people.  And should they leave your website, thats an indicator to Google your article isnt quite beneficial.  And when its not useful, you start to drop in rankings.   Your Headings Need Hooks Look at these two subheadings and decide on the one which catches your attention more: Use Cooking Spray When Frying an Egg or This Ingredient Makes Frying an Egg 10 Times Easier The second headline catches my interest more, and Ill guess it does for you too.

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The headline has the response.  How can you fry an egg Use cooking spray.   Theres no reason to keep reading the article.  The second headline creates curiosity.  You dont understand what is going to make an egg easier to fry unless you keep reading. And if they stay on your page more, thats an indicator to Google that youve got great content.  Therefore, after youve written your post, go back and search for opportunities to create hooks.  If you need help with your hooks and headlines, one resource I turn to time and time again is that this free guide on how best to compose Magnetic Headlines. The Big Benefit When You Use Measures and Lists Have you ever thought about why we like lists so much It turns our brains have been wired for lists. Participants in the study were much more likely to reach aims when they created lists than those who didn't.

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A Featured Snippet is simply an answer to a search outcome that Google picks from an articleand most frequently its in the form of a listing.  In the case above, Google shows lots of steps on the best way to plan an event right within its results.  The motive Featured Snippets are so precious is that if your post is the one Google picks to attribute, your click-through rate skyrockets. Ive seen firsthand how valuable Featured Snippets have been for a lot of Wild Apricots articles, as theyve improved our rankings and our visitors.  If you want to get a Featured Snippet, theres some speculation about how Google picks them, but generally whenever I write a blog article, I try to add lists or measures as frequently as possible.   The Types of Pictures That Work Finest Take a look at Both of These pictures.   Its not that the picture of stones isnt attractive, its that have been really hardwired to enjoy pictures of people improved.

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Because I started using pictures of people in my blog articles, Ive discovered they get shared a whole lot longer, which is another variable Google believes in its positions.  Its a small change which makes a big difference.    Your Articles Should be Evergreen Have you ever clicked on a post from a Google search result only to find the content outdated When I encounter obsolete articles, I click the back button and try another result. Thats why should I want something to rank highly, I attempt to make whats called evergreen contentcontent that remains relevant over a long period of time.  This implies I avoid writing about things which include time-based information or fads.  Some of Wild Apricots evergreen content was in the top of Googles search results for ages. Ive put everything Ive learned to a very simple playbook that covers how to compose and optimize articles for Googles search results that anybody can use, no matter the size of your company. If youd enjoy my full playbook on nonprofit SEO, you can watch my free webinar How to Boost Your Organization by Getting Lots and a lot of Traffic to your site.